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Authors and publishers are discovering an innovative way to write, produce and promote their books and the new way is faster, easier and cheaper. New software accelerates typesetting, new machines automate printing and the Internet streamlines promotion. These technological improvements have spawned a fresh way to look at book publishing. The New Book Model covers all the bases and is a refreshingly innovative route for anyone with a manuscript.

Executive summary.
Today, books are written in page-layout format instead of double-spaced courier typeface. Then the pages are converted into Adobe Acrobat (PDF) format for printing and conversion.

Just 500 books are printed using computer-driven high-speed laser printers. The softcover and hardcover books are indistinguishable from traditional ink-printed books. Prices are just slightly higher, per unit, but the quantity (and invoice) is much lower.

PDF and LIT files are generated for reading on eBook readers such as the Pocket PC.

Then finished books are sent to two or three selected agents, a few more are sent to publishers with a track records for that type of book, 3-400 are sent for review to genre-specific magazines, four or five are sent to specialized book clubs, about ten are sent to foreign publishers suggesting translation and a handful are sent to opinion molders in the author's field.

If an agent or publisher comes in with a good offer, the author sells out. If not, all the bases are covered: the book is out for review and the orders are starting to come in.

Most of the book promotion is done via email; the author's web site replaces brochures. A Press Room on the web site replaces the media kit. For an example, see Our Pressroom. Avoiding printing and postage reduces promotion costs tremendously.

So, the New Book Model is a way to conserve time, inventory space and money while testing the market. More books are not printed until after they are sold. It is no longer necessary to tie up a lot of money and inventory in printed books.

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See http://parachutestatistics.com/sites/para/resources/infokit.cfm

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© Para Publishing, Dan Poynter, PO Box 8206-220, Santa Barbara, CA 93118-8206 USA. Tel: (805) 968-7277; Fax: (805) 968-1379.

Website: http://www.ParaPublishing.com
Email: DanPoynter@ParaPublishing.com